Doutorado em Administração

URI Permanente para esta coleção

Nível: Doutorado Acadêmico
Ano de início: 2014
Conceito atual na CAPES: 4
Ato normativo: Homologado pelo CNE, Parecer CES/CNE nº 487/2018 (Portaria MEC 609, de 14/03/2019), DOU 18/03/2019, seção 1, p. 63.
Periodicidade de seleção: Anual
Área(s) de concentração: Gestão de Organizações
Url do curso: https://administracao.ufes.br/pt-br/pos-graduacao/PPGAdm/detalhes-do-curso?id=1482

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    Organizações em crise : representações e maquinações
    (Universidade Federal do Espírito Santo, 2025-06-04) Rezende, Bruno Ricardo Peixoto de; Co-orientador1; https://orcid.org/; http://lattes.cnpq.br/; Co-orientador2; https://orcid.org/; http://lattes.cnpq.br/; Orientador1; https://orcid.org/; http://lattes.cnpq.br/; https://orcid.org/; http://lattes.cnpq.br/; 1º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 2º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 3º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 4º membro da banca; https://orcid.org/; http://lattes.cnpq.br/
    The objective of this study is to cartograph the rhizomatic multiplicity according to the ruptures with the organizational representations of neoliberalism and narcissism that usurp the potential for contemporary existence and machinate psycho-emotional suffering. By ruptures, we mean schizoanalysis and transmutation. Schizoanalysis is an analytical tool for identifying and destroying organizational representations and transmutation is forcing a representation into becoming. The procedures for this objective involve perversion and cartography. Perversion breaks with the logic of form against chaos and explores the limits machinated by these movements to extract from them something else—a different, perverted, and transmuted double. To cartograph is to draw a landscape in motion. The cartography incorporates a set of 600 pages of text and over 60 hours of video produced using perverted interview techniques. Although there was a concern with sounding coherent regarding the study's motivations, the cartographic possibility and potential for conducting empirical work were embraced. This results in a shifting narrative about psycho-emotional suffering. In this study, psycho-emotional suffering stems from the machinaction of repressions in our ways of living socially. This is not a denial of physiological factors, but rather the understanding that these factors occur in response to something prior in reality. As a result, it was observed that psycho-emotional suffering continues to be the product of social repression, consumption and competition, and the market production of the self. It continues to be addressed as a problem elsewhere. Freudian hysteria and neurosis have given way to a frantic search for genes, hormones, neurons, and other physiological determinants of psycho-emotional suffering. This movement of inverting consequence by cause is deconstructed in the associations between psycho-emotional suffering, the machinaction of who we are, and the social model. People are trapped in psycho-emotional suffering within the neoliberal entanglement, and as schizo not alienated from the syntheses of this organizational phenomenon, they are powerless against its machinery. The neoliberal ethos engineers the non-existence of everything about our being that doesn't find its way into the market dynamics of capitalism's production and consumption, a fact clearly demonstrated in the schizos' statements throughout the discussions. Among the main contributions of this study, I highlight the proposal for an approach that values the formative dimension of the social phenomenon, Machination; the perversion of the meaning of the organizational phenomenon in light of the movements that form entanglements of machines and give body, mind, and subject to multiplicity; multiplicity as an alternative approach to the ontological binary between being and becoming; and cartography as a machine for perverting methodologies that can be applied to different data production techniques
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    O estrategizar e o design thinking no setor público : estudo de caso de um laboratório de inovação de um estado da região sudeste
    (Universidade Federal do Espírito Santo, 2025-07-11) Costa, Margareth de Souza; Silva Junior, Annor da ; https://orcid.org/; http://lattes.cnpq.br/; https://orcid.org/; http://lattes.cnpq.br/; Silva, Alfredo Rodrigues Leite da ; https://orcid.org/; http://lattes.cnpq.br/; Rosa, Alexandre Reis ; https://orcid.org/; http://lattes.cnpq.br/; Morais, César Augusto Tureta de ; https://orcid.org/; http://lattes.cnpq.br/; Montenegro, Ludmilla Meyer ; https://orcid.org/; http://lattes.cnpq.br/; Luft, Maria Conceição Melo Silva
    This research aims to understand strategy-making as a social practice and design thinking for external practitioners involved in an initiative of an innovation lab a State in the Southeast Region, identified in the text as State Alpha. Regarding strategy as practice, this thesis is relevant to the extent that it analyzes the praxes and practices carried out by practitioners in this specific organizational context. Concerning innovation in the public sector, understanding the actors’ initiatives enables their actions and interactions, which in turn fosters the generation of innovation. Regarding innovation labs, it is worthwhile to attempt to investigate and explore the context underpinning a recent phenomenon that, through contextualized design thinking activities, seeks to address the wicked problems of the public sector. A qualitative case study was conducted, in which terminology related to strategy as practice emerged, namely strategic routines, problems and solutions for practitioners, as well as strategic collaboration and innovation for these practitioners. To this end, twelve semi-structured interviews were conducted involving the characterization of twelve external practitioners and the work processes in the investigated contexts in which they are embedded, and the initiatives proposed by the investigated innovation lab were also analyzed. Additionally, complex problems within the investigated contexts were analyzed. Finally, the process of strategizing in the investigated contexts was examined and discussed. The analyzed data allowed for advances regarding strategy as practice and innovation. The synthesis of results indicates that strategizing is a constant, dynamic process involving the negotiation of multiple interests and institutional actors. Furthermore, these institutional actors respond with their diverse expectations, objectives, and influences in decision-making. In any case, it was observed that strategizing operates in continuous evolution, shaped by everyday organizational actions and interactions. Regarding the innovation lab, it was understood as a facilitator of collaborative practices that promote the implementation of solutions for the public sector. On the other hand, it is evident that the lab needs to assume a more active role in engaging with a larger number of Secretariats within the investigated state, aiming to expand its institutional reach and strengthen the Secretariats with more innovative practices in the public sector. Concerning innovation, it was possible to understand that it makes the public sector more efficient, transparent, and capable of addressing complex problems in a creative and collaborative manner. Furthermore, it was noted that further research or even new investment in the field could establish a connection between actors working indirectly and those interacting directly with the investigated innovation lab. This deeper understanding could provide better insight into the complex problems of the Secretariats and even the reasons for the unequal engagement of the innovation lab across all Secretariats in State Alpha. Ultimately, it is expected that these contributions will assist practitioners, institutions in both the public and private sectors, and academics in exploring new pathways for strategy as practice and innovation in organizational contexts
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    Lar, (agri)doce lar : eixos de privilégio, trabalho de cuidado e performances interseccionais de gênero de servidoras públicas em teletrabalho
    (Universidade Federal do Espírito Santo, 2025-06-27) Campos, Simone Valadares; Teixeira, Juliana Cristina ; https://orcid.org/; http://lattes.cnpq.br/; https://orcid.org/; http://lattes.cnpq.br/; Ferretti, Amanda Soares Zambelli ; https://orcid.org/; http://lattes.cnpq.br/; Silva, Ana Carolina Júlio da ; https://orcid.org/; http://lattes.cnpq.br/; Fantinel, Letícia Dias ; https://orcid.org/; http://lattes.cnpq.br/; Simon, Vanêssa Silveira Pereira ; https://orcid.org/; http://lattes.cnpq.br/
    Objective: This thesis analyzes how telework of women in the Brazilian public sector reinforces gendered practices and performances of care and how these performances were intersectionally impacted in the context of the COVID-19 pandemic. Theoretical approach: Post-Structuralism and Intersectionality acted both as epistemological and procedural bases, in a dialogical approach highlighting the concepts of performativity, heterosexual matrix and doing and undoing gender. Method: As for the methodological paths, this is a qualitative research based on semi-structured individual interviews which were submitted to a discourse analysis in an intersectional perspective. Results: The categories “mental burden and division of household chores”, “sexuality” and “motherhood” emerged in the discourse analysis. In addition, the category of gender permeated all discussions, following the criteria of underinclusion and overinclusion. Some ways of doing and undoing gender became evident: a) when women are not mothers, the leading role in care work remains with their own mothers, when they still live with them; b) when they are mothers, they become protagonists of care work; and c) women who are in non-heterosexual relationships perform collective or shared gender performances in care, and the mental burden component does not appear, denoting a smaller asymmetry in the distribution of power in these dynamics. Conclusions: It is evidenced that interviewees who have children or who are in a heterosexual relationship had their gender performances linked to care work reinforced, enabling new forms of oppression and identity interdiction. For interviewees who are in a non-heterosexual relationship and confined with their wives, sexual inequality marker emerged as a privilege, contrary to what has become normalized outside the pandemic context. In these social microcosms brought about by the rare or extreme event of the pandemic, in which new relational dynamics were configured, non-compliance with the heteronormative matrix became a privilege. Thus, it became evident that teleworking by female public employees contributes to a gendered practice linked to performances of caring for the home and others, which is reinforced by the presence of social markers such as motherhood and sexuality, and by the interaction between them
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    Empreender entre-nós: contranarrativas de mulheres no turismo de negócios e eventos sob as lentes do empreendedorismo interseccionado
    (Universidade Federal do Espírito Santo, 2025-02-21) Lima, Mariana Marques de; Teixeira, Juliana Cristina; https://orcid.org/0000-0001-5186-3234; http://lattes.cnpq.br/3705084565039896; https://orcid.org/0000-0002-9151-3084; http://lattes.cnpq.br/8310817288582803; Rezende, Ana Flávia; https://orcid.org/0000-0002-1926-0174; http://lattes.cnpq.br/2014692717443897; Santos, Elisabeth Cavalcante dos; https://orcid.org/0000-0003-3133-7290; http://lattes.cnpq.br/4908041021886939; Oliveira, Josiane Silva de; https://orcid.org/0000-0002-7085-8921; http://lattes.cnpq.br/2439136270325511; Vasconcelos, Cyrlene de Araújo; https://orcid.org/0000-0001-6972-7599; http://lattes.cnpq.br/0179308147079347
    This doctoral thesis proposes a critical approach to the field of entrepreneurship by articulating it with intersectionality as an analytical and onto-epistemological key. Based on the experiences of women entrepreneurs in the business tourism and events sector in Brazil, the study seeks to understand the counternarratives constructed in opposition to the myth of the “entrepreneurial hero”—a hegemonic, individualistic, and decontextualized figure that still guides much of the literature and public policy. Structured in three interdependent articles, the research builds a theoretical, methodological, and empirical path committed to the complexification of the entrepreneurial phenomenon. The first article presents a systematic review and thematic analysis of the literature on “entrepreneurship and intersectionality.” The findings highlight the dominance of the Global North, the centrality of gender and ethnicity as analytical markers, and the erasure of the racial dimension—even though race is foundational to the concept of intersectionality—pointing to the urgency of more critical, racialized, and context-sensitive approaches in the Global South. The second article develops a theoretical essay that analyzes the national literature and proposes the concept of “intersectional entrepreneurship” as a critical analytic, recognizing that power relations, social markers, and contextual conditions traverse every entrepreneurial trajectory. Anchored in Black feminist epistemologies, the article proposes mediation categories—reflective practice, contextualization, and collectivity—aiming to build a more plural, reflective, situated, and socially committed field. The third article empirically investigates the trajectories of 15 women entrepreneurs in business tourism and events, revealing how gender, race, class, motherhood, and sexuality intertwine in experiences of exclusion and overload, but also in everyday forms of resistance. The concept of “entrepreneurship among us” emerges from these practices, sustained by care, sharing, and community bonds. By adopting intersectionality as an onto-epistemological and political lens, the thesis contributes to the critical analysis of the multiple dimensions of inequality in the Global South, recognizing knowledge and practices often rendered invisible in dominant literature. The contributions of this work are organized into three axes: (1) methodological, by integrating systematic review, theoretical essay, and situated empirical research; (2) theoretical, by proposing new analytical concepts; and (3) applied, by presenting alternative perspectives to the field of Critical Tourism Studies based on the experiences of racialized women entrepreneurs. Finally, it is argued that entrepreneurship, in this context, is a paradoxical phenomenon: simultaneously a response to precariousness and an arena for negotiating with neoliberal imperatives. Within these dynamics, entrepreneurial survival is collectively woven through networks of affection, solidarity, and reinvention.
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    Comunicação do gasto de marketing e mercado de ações : o impacto da credibilidade da mídia e da recomendação na percepção de preço da ação
    (Universidade Federal do Espírito Santo, 2024-08-15) Bisi, Ananda Barcelos; Brandão, Marcelo Moll; https://orcid.org/0000-0002-8593-734X; http://lattes.cnpq.br/; https://orcid.org/0000-0002-7154-5142; http://lattes.cnpq.br/; Freire, Otávio Bandeira de Lamonica; https://orcid.org/; http://lattes.cnpq.br/; Lopes, Evandro Luiz; https://orcid.org/; http://lattes.cnpq.br/; Setubal, Flavia Meneguelli Ribeiro; https://orcid.org/; http://lattes.cnpq.br/; Zanqueto Filho, Helio; https://orcid.org/; http://lattes.cnpq.br/
    This thesis aimed to understand the conditions that influence investor perceptions of stock prices upon receiving communication about the company marketing expenditure, specifically concerning the medium through which the communication is disseminated and the engagement of the investor with the communication. To achieve this objective, two experimental studies were conducted, allowing the establishment of cause-and effect relationships. Marketing expenditure (high/low) and media credibility (high/low) were manipulated to observe the different impacts on stock price perception. The proposed hypotheses were tested using regression analysis with SPSS software and the Macro Process extension. Both the direct relationship between marketing actions and company performance and the indirect relationship involving marketing assets (EDELING; FISCHER, 2016) were tested, with the conditions identified in the state-of the-art interface of Marketing-Behavioral Finance. The studies demonstrated that only communications disseminated through media recognized for having above-average credibility can influence investors to engage with the company and recommend the stock. Additionally, they indicated that by recommending the stock, the investor recognizes its potential to influence the value of the company and perceives the stock appreciation through price changes. The study contributes to addressing a gap noted in both literature and managerial practice: proving the impact of marketing actions on the creation of value for shareholders and the conditions that can influence this relationship. Theoretical contributions include understanding the impact of conditions from Communication and Behavioral Finance on the creation of value for shareholders. Practical contributions benefit the company by providing insights into investor behavior, benefit investors by increasing their understanding of the creation of value for shareholders and stock price variation, and benefit the market by revealing the potential of media to influence informational asymmetry