Doutorado em Administração
URI Permanente para esta coleção
Nível: Doutorado Acadêmico
Ano de início: 2014
Conceito atual na CAPES: 4
Ato normativo: Homologado pelo CNE, Parecer CES/CNE nº 487/2018 (Portaria MEC 609, de 14/03/2019), DOU 18/03/2019, seção 1, p. 63.
Periodicidade de seleção: Anual
Área(s) de concentração: Gestão de Organizações
Url do curso: https://administracao.ufes.br/pt-br/pos-graduacao/PPGAdm/detalhes-do-curso?id=1482
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Submissões Recentes
- ItemComunicação do gasto de marketing e mercado de ações : o impacto da credibilidade da mídia e da recomendação na percepção de preço da ação(Universidade Federal do Espírito Santo, 2024-08-15) Bisi, Ananda Barcelos; Brandão, Marcelo Moll; https://orcid.org/0000-0002-8593-734X; http://lattes.cnpq.br/; https://orcid.org/0000-0002-7154-5142; http://lattes.cnpq.br/; Freire, Otávio Bandeira de Lamonica; https://orcid.org/; http://lattes.cnpq.br/; Lopes, Evandro Luiz; https://orcid.org/; http://lattes.cnpq.br/; Setubal, Flavia Meneguelli Ribeiro; https://orcid.org/; http://lattes.cnpq.br/; Zanqueto Filho, Helio; https://orcid.org/; http://lattes.cnpq.br/This thesis aimed to understand the conditions that influence investor perceptions of stock prices upon receiving communication about the company marketing expenditure, specifically concerning the medium through which the communication is disseminated and the engagement of the investor with the communication. To achieve this objective, two experimental studies were conducted, allowing the establishment of cause-and effect relationships. Marketing expenditure (high/low) and media credibility (high/low) were manipulated to observe the different impacts on stock price perception. The proposed hypotheses were tested using regression analysis with SPSS software and the Macro Process extension. Both the direct relationship between marketing actions and company performance and the indirect relationship involving marketing assets (EDELING; FISCHER, 2016) were tested, with the conditions identified in the state-of the-art interface of Marketing-Behavioral Finance. The studies demonstrated that only communications disseminated through media recognized for having above-average credibility can influence investors to engage with the company and recommend the stock. Additionally, they indicated that by recommending the stock, the investor recognizes its potential to influence the value of the company and perceives the stock appreciation through price changes. The study contributes to addressing a gap noted in both literature and managerial practice: proving the impact of marketing actions on the creation of value for shareholders and the conditions that can influence this relationship. Theoretical contributions include understanding the impact of conditions from Communication and Behavioral Finance on the creation of value for shareholders. Practical contributions benefit the company by providing insights into investor behavior, benefit investors by increasing their understanding of the creation of value for shareholders and stock price variation, and benefit the market by revealing the potential of media to influence informational asymmetry
- ItemO organizar da formação do gosto e as práticas cotidianas de influência : uma economia de conteúdos e comunidades digitais(Universidade Federal do Espírito Santo, 2024-09-05) Azevedo, Arthur Lopes; Fantinel, Letícia Dias; https://orcid.org/0000-0002-4589-6352; Silva, Alfredo Rodrigues Leite da; Antonello, Claudia Simone; Davel, Eduardo Paes Barreto; Bispo, Marcelo de SouzaA presente pesquisa teve como objetivo compreender a atuação do afeto nas práticas situadas de formação do gosto de amadores e como estes podem, dentro de uma comunidade organizada em torno de um gosto, tornar-se tastemakers. Para atingir tal objetivo, desenvolvi uma pesquisa qualitativa em torno de quatro criadores de conteúdos que atuam nas mídias YouTube, Instagram e X. Eles foram aqui entendidos como intermediários culturais, ou seja, tastemakers em uma comunidade organizada em torno de um mesmo gosto. Para tanto, mobilizei um quadro teórico que relaciona teorias das práticas, teorias acerca da formação do gosto e teorias acerca do afeto, adotando uma perspectiva epistemológica das práticas e uma perspectiva ontológica relacional. Este quadro foi utilizado para analisar dados produzidos a partir de uma pesquisa etnográfica em um continuum online/offline de mídias sociais, envolvendo o uso da flânerie, técnica observacional que permite transitar por diversas mídias e contextos online e offline, a condução de uma entrevista semiestruturada com o criador de conteúdos Lucas Maia, do canal Refúgio Cult, e pesquisa de métodos visuais para analisar conteúdos desenvolvidos pelo entrevistado. Tais dados foram analisados utilizando a análise etnográfica, sendo ela norteada pela técnica de análise em espiral, resultando em três categorias definidas a posteriori: tastemaking, tastemaker e comunidade. Cada uma delas foi debatida em um eixo analítico, de forma a entrelaçar dados e teoria na construção de conceitos que chamei de linguagem amadora, linguagem de tastemaker e economia de conteúdos e comunidades digitais. Este movimento me permitiu desenhar tal economia, analisando os afetos relacionais que atuam na emergência e manutenção dos vínculos entre sujeito e objeto do gosto, bem como as relações micropolíticas que marcam a ocupação de uma posição de tastemaker em uma comunidade organizada em um contexto de mídias sociais. A tese contribui teoricamente com a integração das abordagens pragmática e bourdieusiana do gosto, ao trabalhar em conjunto a emergência e manutenção dos vínculos, o processo de formação do gosto e uma dinâmica relacional de capitais junto ao conceito de tastemaker e as dimensões políticas de comunidades e dos afetos. Usa ainda o conceito de momentos de arrepios visando contribuir especificamente com a abordagem pragmática ao endereçar os elementos espaço-temporais, contextuais e situados que impactam no gosto. Metodologicamente, a tese ainda contribui com o uso da flânerie enquanto técnica de produção de dados em ambiente digital.
- ItemAntecedentes e condicionantes da satisfação dos corretores de imóveis com o seu trabalho(Universidade Federal do Espírito Santo, 2024-08-26) Couto Neto, Milton Henrique do; Brandão, Marcelo Moll ; https://orcid.org/; http://lattes.cnpq.br/; https://orcid.org/0000-0001-7846-9288; http://lattes.cnpq.br/; Vilela, Bruno de Almeida; https://orcid.org/; http://lattes.cnpq.br/; Leite, Maria Clara de Oliveira; https://orcid.org/; http://lattes.cnpq.br/; Freire, Otávio Bandeira de Lamonica; https://orcid.org/; http://lattes.cnpq.br/; Silva, Juliano Domingues da ; https://orcid.org/; http://lattes.cnpq.br/This doctoral thesis investigates how transformational leadership and the experience of real estate agents influence the relationship between professional autonomy, salary satisfaction, and job satisfaction, in light of Self-Determination Theory. Given the complexity and unique nature of the real estate market, where agents operate with high-value products both financially and emotionally, this study aims to fill a critical gap in understanding the factors that determine the satisfaction of these professionals, whose performance is vital to the success of real estate transactions. The research was conducted with a sample of 170 real estate agents, using the PROCESS macro for R software for data analysis, collected primarily via LinkedIn. The results highlight that both professional autonomy and transformational leadership are essential determinants of both salary satisfaction and job satisfaction among agents, emphasizing the importance of a leadership style that values and promotes professional autonomy. The analysis also reveals that agents' experience, measured by years of sales experience, significantly moderates the relationship between autonomy and satisfaction, both in terms of salary and job satisfaction, suggesting that more experienced professionals respond differently to the studied variables. These findings indicate that strategies focused on developing transformational leaders, combined with increasing the professional autonomy of more experienced agents, can enhance both salary and job satisfaction, leading to better performance and higher retention of these professionals in the highly competitive real estate market
- ItemUniversidade neoliberal e governamentalidade: subjetividade de docentes do curso superior de administração na modalidade de educação a distância(Universidade Federal do Espírito Santo, 2023-07-20) Batista, Natalia Bousquet; Souza, Eloisio Moulin de; https://orcid.org/0000000207757757; http://lattes.cnpq.br/1916608677096976; http://lattes.cnpq.br/4573554253447208; Fantinel, Leticia Dias; https://orcid.org/0000000245896352; http://lattes.cnpq.br/8188708807795008; Silva, Alfredo Rodrigues Leite da; https://orcid.org/0000000259431185; http://lattes.cnpq.br/7360327621106156; Barros, Maria Elizabeth Barros de; https://orcid.org/0000-0003-1123-4374; http://lattes.cnpq.br/1908967025244386; Siqueira, Marcus Vinicius SoaresThe neoliberal context causes global economic, political, social and cultural transformations capable of modifying the dynamics of power and professional identities and, consequently, contemporary work relations. Reforms in neoliberal universities are aimed at valuing knowledge aligned with the market, profit maximization and the ideal of managerial control. In Brazil, education received a package of neoliberal measures after the 1990s and began a process of productive restructuring that expanded the role of the private sector in the sector and deregulated teaching activities. Considering the changes in education in the country, based on Michel Foucault's bipolitics studies, this thesis uses the concept of neoliberal governmentality in the broad sense, of the government of the populations, and in the strict sense, of the ethical exercise of self-government, to understand how Discourses from neoliberal universities (re)construct the professional identity of professors of higher education in administration who work in distance education in private higher education institutions and their relationships with changes in work in contemporary society. For this, a qualitative research was carried out, through in-depth interviews and documentary research. Subsequently, the data produced will be analyzed using the cartographic management technique. The understanding of power mechanisms that guide the processes of subjectivation of professors of the higher education course of administration working in the distance modality in private higher education institutions offered reflective elements of problematization of the status quo, in the exercise of a critical ontology of the government of us themselves, as researchers, inserting this work in an arena of resistance of academic practices against the effects of hegemonic discourse, based on critical reflection and the proposition of new ways of (re)existing in the face of asymmetries resulting from neoliberal premises.
- ItemCRIATIVIDADE SOCIOMATERIAL EM CONTEXTO DE HOME OFFICE.(Universidade Federal do Espírito Santo, 2022-03-29) Silveira, Priscila Ricardo dos Santos da; Morais, Cesar Augusto Tureta de; https://orcid.org/; http://lattes.cnpq.br/4001881609827116; https://orcid.org/; http://lattes.cnpq.br/; Fantinel, Leticia Dias; https://orcid.org/0000000245896352; http://lattes.cnpq.br/8188708807795008; Silva, Alfredo Rodrigues Leite da; https://orcid.org/0000000259431185; http://lattes.cnpq.br/7360327621106156; Araujo, Bruno Felix Von Borell de; https://orcid.org/; http://lattes.cnpq.br/; Barroso, Henrique Cesar Muzzio de Paivaabstract