Processo criativo em um laboratório de inovação no setor público
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Data
2026-03-06
Autores
Santos, Paula Batista
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Universidade Federal do Espírito Santo
Resumo
Public organizations operate amidst the challenge of finding solutions to the demands of the society they represent. By understanding innovation as a response to this challenge, the State comes to be seen not only as a regulator and funder, but also as a precursor of solutions. Creativity, in turn, plays a central role in this process, being recognized as the starting point for innovative ideas and solutions. In this context, innovation labs stand out as spaces that articulate creativity and innovation, functioning as experimental environments for the development of public practices and policies. Therefore, this study focuses on investigating how the creative process occurs in a public Therefore, this study focused on investigating how the creative process occurs in a public sector innovation lab, considering the idea journey. This is a qualitative research study, conducted through a single case study, with descriptive and exploratory purposes. Data collection occurred through semi-structured interviews, documents, and non-participant observation, and data analysis was performed using coding techniques, combining inductive, deductive, and comparative approaches. The theoretical foundations used focus on creativity in organizations, innovation in the public sector, and the idea journey. The results show that in the creative processes of the studied laboratory, the phases of the idea journey (generation, elaboration, defense, and implementation) were observed in a non-linear, concurrent, and collaborative way. However, the creative process in the laboratory can be structured into the phases of Challenge Capture, Idea Construction, Idea Defense, Implementation, and Solution Transfer. The investigation also revealed a strong defense in all phases, within the context of permanent adaptation and constant search for evidence generation. The creative process was also observed as an instrument for improving internal initiatives (Training Cycle, Solucionática, Startup ES, Citizen Communication, Inoves Award, Innovation Track, and Public Initiatives Accelerator). Through these initiatives, the laboratory acts as an articulator and architect of government solutions, structuring paths that result in the dissemination of innovation, but also in strengthening the State's capacity to innovate.
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Criatividade organizacional , Laboratório de inovação , Jornada da ideia