Mestrado em Administração
URI Permanente para esta coleção
Nível: Mestrado Acadêmico
Ano de início: 2002
Conceito atual na CAPES: 4
Ato normativo: Homologado pelo CNE, Parecer CES/CNE nº 487/2018 (Portaria MEC 609, de 14/03/2019), DOU 18/03/2019, seção 1, p. 63.
Periodicidade de seleção: Anual
Área(s) de concentração: Gestão de Organizações
Url do curso: https://administracao.ufes.br/pt-br/pos-graduacao/PPGAdm/detalhes-do-curso?id=1479
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- ItemProcesso criativo em um laboratório de inovação no setor público(Universidade Federal do Espírito Santo, 2026-03-06) Santos, Paula Batista; Morais, César Augusto Tureta de; https://orcid.org/0000-0003-0091-1114; https://lattes.cnpq.br/4001881609827116; https://lattes.cnpq.br/6204552409680674; Rosa, Alexandre Reis; https://orcid.org/0000-0003-0619-7433; https://lattes.cnpq.br/0211829376571921; Anjo, José Edemir da Silva; https://orcid.org/0000-0002-5989-1173; https://lattes.cnpq.br/1720338650783528Public organizations operate amidst the challenge of finding solutions to the demands of the society they represent. By understanding innovation as a response to this challenge, the State comes to be seen not only as a regulator and funder, but also as a precursor of solutions. Creativity, in turn, plays a central role in this process, being recognized as the starting point for innovative ideas and solutions. In this context, innovation labs stand out as spaces that articulate creativity and innovation, functioning as experimental environments for the development of public practices and policies. Therefore, this study focuses on investigating how the creative process occurs in a public Therefore, this study focused on investigating how the creative process occurs in a public sector innovation lab, considering the idea journey. This is a qualitative research study, conducted through a single case study, with descriptive and exploratory purposes. Data collection occurred through semi-structured interviews, documents, and non-participant observation, and data analysis was performed using coding techniques, combining inductive, deductive, and comparative approaches. The theoretical foundations used focus on creativity in organizations, innovation in the public sector, and the idea journey. The results show that in the creative processes of the studied laboratory, the phases of the idea journey (generation, elaboration, defense, and implementation) were observed in a non-linear, concurrent, and collaborative way. However, the creative process in the laboratory can be structured into the phases of Challenge Capture, Idea Construction, Idea Defense, Implementation, and Solution Transfer. The investigation also revealed a strong defense in all phases, within the context of permanent adaptation and constant search for evidence generation. The creative process was also observed as an instrument for improving internal initiatives (Training Cycle, Solucionática, Startup ES, Citizen Communication, Inoves Award, Innovation Track, and Public Initiatives Accelerator). Through these initiatives, the laboratory acts as an articulator and architect of government solutions, structuring paths that result in the dissemination of innovation, but also in strengthening the State's capacity to innovate.
- ItemA influência das concepções de gestão no desenvolvimento de competências de médicos veterinários gestores(Universidade Federal do Espírito Santo, 2025-12-11) Breda, Marilia de Souza; Amaro, Rubens de Araújo; https://orcid.org/0000-0003-4183-3562; http://lattes.cnpq.br/7808207241810280; https://orcid.org/0009-0004-5496-5163; http://lattes.cnpq.br/7479996677975695; Silva, Priscilla de Oliveira Martins da ; https://orcid.org/0000-0002-2922-6607; http://lattes.cnpq.br/7158091678487373; Ferreti, Amanda Soares Zambelli ; https://orcid.org/0000-0002-5761-2206 ; http://lattes.cnpq.br/6583626540088997This study, grounded in phenomenography—a research method aimed at understanding the different ways in which a phenomenon is experienced—sought to analyze the management conceptions held by veterinarian managers and their relationship with the development of managerial competencies in the context of veterinary clinics. This qualitative and descriptive research was conducted through indepth individual interviews with 30 veterinarian managers of veterinary clinics located in the state of Espírito Santo, Brazil. The data were analyzed based on phenomenographic protocols, enabling the identification of qualitative variations in the ways management is understood and experienced. The results revealed four management conceptions—(1) management as operational control; (2) management as the mediation of people and processes; (3) management as continuous learning; and (4) management as strategic integration—which were systematized in a summary table that outlines the main characteristics of each conception. The study demonstrated that the way veterinarian managers understand management directly influences their everyday practices, their interactions with team members, their strategic decision-making, their approaches to managerial learning, and the managerial competencies they develop. From a theoretical perspective, the research contributes to broadening the debate on managerial competencies in the field of animal health, reinforcing the importance of continuous and reflective learning in professional development and consolidating the field of management in veterinary medicine through references from the administrative sciences.
- ItemTecendo o processo criativo no design de interiores da equipe de projeto interiorizada em um banco público(Universidade Federal do Espírito Santo, 2025-11-25) Martins, Jane Rosa; Morais, César Augusto Tureta de; https://orcid.org/0000-0003-0091-1114; http://lattes.cnpq.br/4001881609827116; https://orcid.org/0009-0007-2090-2326; http://lattes.cnpq.br/4703477113511620; Rosa, Alexandre Reis; https://orcid.org/0000-0003-0619-7433; http://lattes.cnpq.br/0211829376571921 ; Anjo, José Edemir da Silva; https://orcid.org/0000-0002-5989-1173; http://lattes.cnpq.br/1720338650783528Organizational creativity has been widely debated in recent years, especially in the face of increasingly competitive and challenging markets. In the public banking sector, this scenario intensifies with demands for innovation, pressure for performance, and transformations in physical workspaces. Given the need for environments that stimulate employee creativity, the strategic role of interior design in configuring spaces that are collaborative, pleasant, and sensorially stimulating stands out. For this, the multisensory experience and refined aesthetic judgment of the professionals responsible for interior design are essential, as they are influenced by organizational, cultural, and aesthetic factors. The challenge for these professionals is amplified when designing for the complex context of a public bank, where design must simultaneously meet institutional and governmental interests and the needs of users—sometimes contradictory. The project team investigated, composed of tenured bank employees, has the particularity of being internalized within the bank, which directly influences the creation of interior design projects. This prolonged experience within an organizational context, combined with direct experience of the spaces they design—since, in this case, the creators are influenced by their own creation—contributes to more assertive and sensitive solutions. The objective of this research was to understand how the creative process occurs in interior design developed by a project team based within a public bank. To this end, the investigation articulated the theoretical approaches of distributed creativity and organizational aesthetics, adopting a qualitative methodology centered on participant observation, semi-structured interviews, analysis of institutional documents, photographic records, and all this collected material was analyzed using content analysis techniques. The research focused on the creative process of administrative offices, recognizing their strategic relevance and the scarcity of academic studies on their design. The results reveal that the team's creative process is not limited to the technical application of design solutions, but emerges from multiple dimensions—cultural, material, aesthetic, emotional, and organizational—and manifests itself through collaborative practices, knowledge exchange, leadership management, shared multisensory aesthetic experiences, and technical artifacts that influence both the perception and execution of projects. Organizational aesthetics acts as a catalyst and driver of creativity, transcending aesthetics beyond the visual dimension, acting as a sensory language that communicates values, promotes well-being, and mental health. The COVID 19 pandemic further highlighted the relevance of aesthetic experience as a sensitive language that communicates acceptance, security, and belonging. Thus, the research contributes to the theoretical field by highlighting the benefits of the articulation between distributed creativity and organizational aesthetics, and to the practical field by offering support for public institutions, traditional banks, and credit cooperatives to rethink their strategies for promoting creativity in the workplace, recognizing the strategic value of aesthetic knowledge and active listening to users.
- ItemAs mudanças no fazer estratégia em uma associação turística após a pandemia Covid-19(Universidade Federal do Espírito Santo, 2025-08-29) Silva, Francielle Santos da; Silva, Alfredo Rodrigues Leite da; https://orcid.org/0000-0002-5943-1185; http://lattes.cnpq.br/7360327621106156 ; https://orcid.org/0009-0008-5220-2102; http://lattes.cnpq.br/1703967411363186; Morais, César Augusto Tureta de; https://orcid.org/0000-0003-0091-1114; http://lattes.cnpq.br/4001881609827116; Pimentel, Thiago Duarte; https://orcid.org/0000-0003-1889-069X; http://lattes.cnpq.br/9841188234449467The objective of this dissertation was to analyze the changes in strategy-making within the Hotel, Tourism, and Convention Bureau Association of Guarapari – ES following the Covid-19 pandemic period. The investigation is grounded in the theory of strategy as social practice (Jarzabkowski, 2005), which assumes that strategy is constituted by social actors in accordance wich their everyday activities, requiring an examination of how they act, why they act, and what practices they employ in the development of their activities. This approach was adopted to support the understanding of the relationship between strategy-making and practices involved in tourism development in Guarapari – ES, an research is classified as qualitative and descriptive, employing a single-case study design (Yin, 2014), and was conducted within the Hotel, Tourism and Convention Bureau Association of Guarapari – ES, na organization that brings together members from various segments of the local tourism sector. Data collection was carried out through semi-structured interviews with 20 participants, complemented by 10 non participant observations in meetings held between September and December 2024. The data collected were transcribed, coded, and categorized using Excel and Word spreadsheets. Data analysis followed the spiral approach proposed by Creswell (2007). The results indicate that the contextual changes brought about by the pandemic can lead to transformations in how practices guide situaded activities and consequently, in how actors (re)produce certain practices. Moreover, it was observed that changes in strategy-making emerge from re-signification of already established practices, which undergo a process of divergence, negotiation, and sensemaking throughout their development. These findings contribute to the diversification of tourism studies in post-Covid 19 context from perspective of strategy as social practice with a specific focus on changes in strategy-making following a period of uncertainty caused by the pandemic. Furthermore, they offer relevant contributions to the empirical field by highlighting the importance of adopting contextually appropriate practices and their implications for the daily operations of organizations.
- ItemPráticas gerenciais e benchmarking: impactos na eficiência de agências bancárias especializadas no segmento de micro e pequenas empresas (MPE)(Universidade Federal do Espírito Santo, 2025-05-30) Freitas, Elizabeth Perini de; Vilela, Bruno de Almeida; https://orcid.org/0000-0003-2388-1034; http://lattes.cnpq.br/4234091144485993 ; https://orcid.org/0009-0002-5125-7239; http://lattes.cnpq.br/6958198953119921; Setubal, Flávia Meneguelli Ribeiro; https://orcid.org/0000-0003-1667-7131; http://lattes.cnpq.br/9026400088071687; Maranhão, André Nunes; http://lattes.cnpq.br/2027603237278092; Ferreira, Rui Fernando Correa; https://orcid.org/0000-0001-8724-4267; http://lattes.cnpq.br/6044512465033869This study aims to propose a strategic framework based on internal benchmarking to identify, systematize, and disseminate managerial practices that promote operational and financial efficiency in banking branches specialized in serving Micro and Small Enterprises (MSEs). A mixed-method approach was adopted, structured in three complementary stages. The quantitative phase was conducted using Data Envelopment Analysis (DEA), specifically the output-oriented CCR model, which assessed the relative efficiency of 23 branches and revealed significant performance heterogeneity, with eight units positioned on the efficient frontier (DEA = 1), serving as internal benchmarks. Complementary statistical analyses, linear regression and analysis of covariance (ANCOVA), explored the relationship between organizational variables and efficiency levels, confirming that performance is primarily driven by the strategic mobilization of internal resources rather than contextual factors. The qualitative phase involved semi-structured interviews with branch managers, grounded in Slack’s Importance–Performance Matrix, which enabled the identification of managerial perceptions and differentiated patterns between efficient units, focused on continuous improvement and strategic alignment, and inefficient ones, characterized by limited adaptability. Data triangulation strengthened the analytical robustness of the investigation and supported the development of an applied model structured in five stages: identification, analysis, systematization, dissemination, and continuous monitoring. The findings contribute to both managerial practice and academic advancement by offering structured mechanisms for transforming underperforming units into strategically efficient ones.