Intertextualidade, referenciação, argumentação multimodal e humor em vídeo-memes da rede social TikTok
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Data
2025-09-26
Autores
Lima, Aline Souza de
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Universidade Federal do Espírito Santo
Resumo
This paper focuses on the study of video memes circulated on the TikTok platform, emphasizing their intertextual, referential, multimodal, and humorous aspects, as well as their persuasive function in the digital context. The research questions guiding the study are: 1) in what ways do intertextual relationships and the referential activity of the imagistic discourse, objects (or referents) contribute to the production of humor and to multimodal argumentation in video memes on the TikTok social network? And 2) How does the humor effect produced guide the argumentative discourse in the video memes? The hypotheses proposed are: 1) intertextual relationships and the (re) construction of imagistic discourse objects significantly contribute to the production of humor, functioning as argumentative strategies in multimodal discourse; and 2) the humor present in these videos acts as an argumentative resource that directs the stance of the speaker, influencing the interpretation and adherence of the audience to the presented viewpoint. The general objective of the research is to investigate how intertextual relationships and the (re) construction of imagistic discourse objects occur in video memes on the TikTok platform, in order to understand the role of these elements in the production of humor and in multimodal argumentative orientation. The specific objectives are to verify the function of intertextuality in the construction of meaning in video memes; to describe, analyze, and interpret the imagistic discourse objects present in the videos; and to investigate how humor acts in defending viewpoints and in the constitution of multimodal argumentation. The study is based on the assumptions of Textual Linguistics (Koch, 2004; Cavalcante et al., 2019; Nobre, 2014; Carvalho, 2018), Multimodal Argumentation (Tseronis, 2020; Gonçalves-Segundo, 2020, 2021), studies on humor (Raskin, 1985; Raskin & Attardo, 1991; Propp, 1992), and studies on memes and digital culture (Shifman, 2014; Lima, 2019). This is descriptive research with a qualitative approach and interpretative basis. The corpus consists of ten video memes selected from the TikTok platform, chosen based on criteria of popularity, representativeness, and thematic diversity. The results obtained confirm the research hypotheses: the analyzed video memes utilize intertextual relationships and imagistic resources as fundamental elements in the construction of humor and the structuring of multimodal argumentation. Humor, far from being merely a strategy, plays a significant discursive function, acting as a persuasive strategy that influences the audience's reception and adherence to the viewpoints presented. It is concluded that video memes on TikTok, as a specific subtype of digital memes, are complex forms of digital discourse that articulate language, image, and sociocultural references to construct meanings and defend positions. Intertextuality and discourse objects function as semiotic operators that strengthen the argumentation and reveal the sophistication of texts in contemporary digital culture.
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Intertextualidade , Referenciação , Argumentação multimodal , Humor , Vídeo Memes , TikTok , Intertextuality , Referencing , Multimodal argumentation