Mestrado em Comunicação e Territorialidades
URI Permanente para esta coleção
Nível: Mestrado Acadêmico
Ano de início: 2014
Conceito atual na CAPES: 4
Ato normativo:CNE/CES nº 154/2014
Periodicidade de seleção: Anual
Área(s) de concentração:Comunicação e Territorialidades
Url do curso: https://comunicacaosocial.ufes.br/pt-br/pos-graduacao/POSCOM/detalhes-do-curso?id=1475
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Submissões Recentes
- Item“Você não está sozinha” - territorializações do ciberespaço pelo jornalismo feminista para o enfrentamento às violências contra as mulheres(Universidade Federal do Espírito Santo, 2024-12-19) Ferreira, Fernanda Couzemenco; Pires, Rosely; Zanetti, Daniela; https://orcid.org/0000-0002-3252-2271; http://lattes.cnpq.br/1014410108339962; Peruzzo, Cicilia Maria Krohling; Natansohn, Leonor GracielaThis research aims to conduct a case study that articulates the themes of violence against women and feminist appropriations of cyberspace. The desire that moved it was to shed light on the exceptions to the rule, that is, media experiences where women who report violence have their protagonism respected by journalistic discourse and, thus, contribute to qualifying the public debate about the misogyny that structures capitalist society, hegemonic journalism and digital platforms. The main objective is to understand, based on a case study, the discourses triggered about violence against women, within the scope of the visibility given to the topic by a major media outlet with a specialized editorial line, in order to subsidize reflections on the possibilities of territorializations of cyberspace by feminist journalism and its role as part of the support networks of women who report violence, especially in peripheral territories. The corpus consists of two videos published by journalist Cristina Fibe, from Universa/UOL, about the denunciation of institutional violence carried out by a black woman from the periphery of Vitória/ES and accepted by the extension and research program Fordan/UFES. The incident was widely reported by state and national media and, within the scope of this research, is called the “Quieta o Facho” case, using the expression uttered by the accused prosecutor, who, in a court hearing about alimony, said that the former couple should quiet the torch and get back together, since they had five daughters together. The research uses: documentary analysis, to treat official data on violence against women and literature about social media; discourse analysis, on the narratives of the prosecutor and the journalist in question; and content analysis, to categorize the comments posted by internet users on the two videos. The data and discussions raised during the empirical research showed that the differentiated approach of feminist journalism exercised by the columnist influenced the interactions between internet users who expressed themselves on social media, promoting interactions that were mostly favorable to the author of the complaint of institutional violence, providing a feminist microterritorialization in cyberspace
- ItemMídia, crítica e informação: a história pelas reportagens do posição, um jornal feito para o leitor(Universidade Federal do Espírito Santo, 2024-06-04) Amaro, Jonathan Neves; Gentilli, Victor Israel; https://orcid.org/0000-0001-9952-2949; http://lattes.cnpq.br/; https://orcid.org/; http://lattes.cnpq.br/; Peruzzo, Cicilia Maria Kronhling; Simões, Rafael ClaudioThis dissertation seeks to investigate the trajectory of alternative journalism during the Brazilian military dictatorship, having as its object the newspaper Posição (1976-1979). Founded by journalists, the publication marked an era with its scoops and major reports on the Espírito Santo scene. Understanding alternative journalism as a territory of knowledge capable of influencing the way people see space and time, based on the hypothesis that the position, by adopting a critical stance, wrote and rewrote History, giving a voice to those who did not have one, opening space for opposition and, thus, participating in the deconstruction of the facts created until then. To do this, we draw a timeline of how the trajectory of the alternative proceeded to understand how the potentialities allowed by alternative journalism are explored in the reports that circulated between October 1976 and March 1979. Among the components, we must that the alternative, at the to focus on common issues at the time, distributing relations between media and history based on the pages and statements of sources, pointing to silenced and often hidden issues, as a counterpoint to the government's official discourse.
- ItemEstratégias discursivas do ex-presidente Jair Bolsonaro no Twitter/X durante o enfrentamento à pandemia da Covid-19 entre 2020 e 2022 no Brasil(Universidade Federal do Espírito Santo, 2024-02-07) Souza, Kennedy Anderson Cupertino de; Reis, Ruth de Cássia dos; https://orcid.org/0000-0003-3571-3580; http://lattes.cnpq.br/; https://orcid.org/; http://lattes.cnpq.br/; Souza, Flávia Mayer dos Santos; https://orcid.org/; http://lattes.cnpq.br/; Salles, Marilene Lemos Mattos; https://orcid.org/0000-0002-5406-6916; http://lattes.cnpq.br/The research aims to analyze the discursive strategy of former President Jair Messias Bolsonaro during the Covid-19 pandemic in Brazil. The Digital Discourse Analysis (DDA) is used as the theoretical and methodological foundation. With the support of data collection and analysis software, the corpus was explored to account for the multiplicity of information on the Twitter platform. The posts from the personal profile @jairbolsonaro, a social and political actor with significant influence nationally and internationally, utilize digital communication as a power relationship, and the interactions of digital network users formed the research corpus, covering the pandemic period from January 2020 to June 2022, organized into five phases. The analyses reveal strategies aimed at transforming versions into facts. The theoretical studies encompass the fields of discourse, digital discourse analysis, communication, and digital social networks.
- ItemDiscursos midiáticos na representação dos refugiados venezuelanos desterritorializados no Brasil (2016- 2017), no jornal digital Folha de Boa Vista, Roraima(Universidade Federal do Espírito Santo, 2024-02-08) Gonzalez, Adriana Esperanza Blanco; Henriques, Rafael da Silva Paes ; https://orcid.org/0000-0002-1812-5886; http://lattes.cnpq.br/4260742302003843 ; https://orcid.org/0009-0003-0240-1799; http://lattes.cnpq.br/2383085439829686 ; Vincenzi, Brunela Vieira de ; https://orcid.org/0000-0003-0792-1657 ; http://lattes.cnpq.br/2875969853934385 ; Silva, Marcos Paulo da ; https://orcid.org/0000-0003-2868-4865 ; http://lattes.cnpq.br/8348644655568060This research analyzes the media discourses regarding the representation of displaced Venezuelans in the migratory exodus initiated in 2016, featured in the digital newspaper Folha de Boa Vista, from the state of Roraima. The objective is to study how this communication medium influences the deconstruction and construction of the identity of displaced Venezuelan refugees, built mainly by the interaction between social and cultural factors with the discourses that attempt to represent them and which are often loaded with stigmatizing messages. Thus, this study has a theoretical framework based on perspectives on the construction of the social identity of displaced Venezuelan refugees, and can contribute to a reconceptualization and rereading of the representation given about these new actors in Brazilian society. The methodology is bibliographic and documentary and the work is situated within the framework of qualitative research based on grounded theory and Critical Discourse Analysis, proposed by Van Dijk. Through Critical Discourse Analysis, a corpus of 222 Information items published in 2016 and 2017 was examined. It was identified that the newspaper repeatedly associated Venezuelan refugees with criminality, irregulars, hungry people, prostitution and drug trafficking, representing them as a threat. The study found the use of terms such as “crisis” and “criminality” to describe the situation on the border, reinforcing a negative view. The newspaper relied on political and health authority sources to substantiate this discourse, legitimizing prejudice against refugees. It is concluded that the coverage of the Venezuelan migratory phenomenon by the Folha de Boa Vista Roraima newspaper was not impartial or balanced between 2016-2017. The representation of refugees was based on negative and derogatory images, without counterpoints or adequate contextualization of the Venezuelan crisis. The expansion of research on the role of the media in constructing imaginaries about vulnerable minorities, articulated with public debates, can boost the transformation of widely normalized discriminatory narratives
- ItemSempre tive o mesmo rosto, a moda que mudou de gosto: a publicidade de afroempreendimentos de moda no Instagram(Universidade Federal do Espírito Santo, 2023-08-18) Macedo Junior, Wander Salgado; Souza, Flavia Mayer dos Santos; https://orcid.org/0000000337248109; http://lattes.cnpq.br/7612159350183081; http://lattes.cnpq.br/2440390087556001; Martyniuk, Valdenise Leziér; https://orcid.org/0000-0001-6702-2683; http://lattes.cnpq.br/4689610753252022The research addresses the influence of Instagram in contemporary society and delves into its role as a powerful tool for questioning, positioning, and promoting fashion brands. The study examines the impact of digital entrepreneurship and influencers in shaping digital marketing, investigating how these elements have shaped consumer practices and power dynamics in the fashion industry. One key focus of the research is the construction of consumer image and how Instagram posts influence consumer behavior, as well as the formation of online identities and communities. Special emphasis is given to afro-entrepreneurship, the deconstruction of racial stereotypes, and the valorization of diversity in fashion, recognizing the importance of creating an inclusive and representative space for Black individuals in the industry. Throughout the research, the potential of Instagram to drive the growth of afro-entrepreneurship is highlighted, enabling a more inclusive and representative fashion industry, while challenging established norms and providing space for different voices and narratives. The research discusses the theme of racism in advertising by analyzing the evolution of racial representation over time and emphasizing the importance of afroentrepreneurship as a source of income and catalyst for the restoration of dignity for Black individuals, both in the media and financially. The study also explores the relationship between fashion, digital social media, and consumers, exploring concepts such as territoriality and infoterritoriality to understand how Instagram has become a space of flows and territorial relationships, allowing interactions between users and brands. The transformation of communication and society in the digital world is analyzed, as well as the importance of building a consistent and authentic brand image. Lastly, an analysis of the LAB brand campaigns is conducted, highlighting their innovative and progressive approach. LAB's campaigns promote excellence, inclusion, and diversity, breaking stereotypes and conveying messages of resilience and empowerment. Through the representation of Black and curvy models, as well as the inclusion of artists and individuals benefiting from social projects, the brand aims to disrupt traditional industry standards and build a more inclusive society, valuing diversity in all its forms. These campaigns exemplify the positive impact that the fashion industry can have by providing space and visibility for all, contributing to the construction of a more egalitarian and representative society.