Valores em circulação : A Gazeta na sala de aula
Nenhuma Miniatura disponível
Data
2012-10-17
Autores
Salles, Marilene Lemos Mattos
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal do Espírito Santo
Resumo
This study is included in Education and Language Research Line. It´s related to a
research in Educommunication area, a field of study which investigates
communication and education interface, for the purpose of analyzing the program A
Gazeta na Sala de Aula (A Gazeta Newspaper inside the classroom), developed by
Gazeta Network, the biggest communication company of Espírito Santo. The
Program, which is linked to the Newspapers National Association, takes place in 348
municipal schools of Espírito Santo, involving almost 30 thousand students. The
objective is to identify the education concept supported by the communication
company, through a project with pedagogic characteristics that aims the formation of
critic readers. Concerning the analysis, we based ourselves on the methodological
and theoretical referential of Discursive Semiotics and Social Semiotics. From the
trajectory that generates meaning, we tried to understand the construction of the
talker of “A Gazeta na Sala de Aula” program as a reliable person, who leads the
interlocutor to trust in his/her autonomy in developing the tasks and having enough
knowledge. For that investigation, we selected as the analysis corpus Pedagogic
Workshops put into practice by the Program in 2011. The research allowed us to
identify how Gazeta Network presents itself as being qualified to educate teachers
and which values this company is diffusing in the scholar space.
Descrição
Palavras-chave
Communication , Education , Semiotics , A Gazeta (jornal)