Mulheres indígenas ciberativistas : territorialidades digitais no Instagram
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Data
2024-11-05
Autores
Celeste, Larissa Rais
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Universidade Federal do Espírito Santo
Resumo
This dissertation aims to investigate the expressions of identity promoted by Brazilian Indigenous women cyber-activists, with an emphasis on the communication strategies employed on social media, particularly Instagram. The research analyzed the profiles of nine Brazilian Indigenous cyber-activists, focusing on posts made during the week following April 19, 2023, a date that symbolizes the national campaign celebrating Indigenous culture and struggles. The methodology employed included a categorical content analysis of the collected posts, followed by a critical analysis of the data to deepen the understanding of the discursive and communications strategies adopted. These steps allowed an evaluation of the visibility achieved by these activists' actions on social media during the analyzed period in 2023. The results highlight how these women construct and share narratives that reinforce their personal and collective identities, transforming digital platforms into spaces of expression, resistance, and rights advocacy. Social media thus emerges as a fundamental tool for cyber-activism, enabling Indigenous women to amplify their voices, strengthen their causes, and fight for dignity. On the other hand, the study also underscores the numerous challenges faced by these cyber-activists, stemming from their dual identity as women and Indigenous peoples. These challenges include sociocultural barriers, structural prejudices, and access limitations, making their pursuit of equity and social justice a constant struggle in both dimensions. This research, therefore, contributes to the field of communication by shedding light on the dynamics of visibility, resistance, and representativeness on social media, highlighting the protagonism of Brazilian Indigenous women in the digital landscape
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Territorialidades digitais , Mulheres indígenas , Mídias Sociais , Ciberativismo , Digital Territorialities , Indigenous women , Social media , Cyberactivism