O uso neoliberal das imagens e o nosso : da sublimação à “interpretação fotográfica”
Nenhuma Miniatura disponível
Data
2025-08-28
Autores
Cruz, André Alves
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal do Espírito Santo
Resumo
This dissertation investigates the capture of subjectivity and desire by neoliberal logic, analyzing how algorithmic mediation and the hypervalorization of the scopic field transform self-image into a commodity. Grounded in Freudian-Lacanian psychoanalysis and in dialogue with decolonial thought, the research problematizes the use of “wall-images”— prefabricated meanings that attempt to plug the subject's structural lack — to foster narcissistic and competitive dynamics within the social bond. The study addresses the real of racial difference as a traumatic core that destabilizes the fantasy of whiteness's fullness and the framework of the colonizing gaze. The research proposes a direction for subverting this scenario through photography, understood not as a mirror of reality, but as a sublimatory practice. Drawing inspiration from the metaphor of the “third portrait”, which avoids both escapist idealism and passive naturalism, the work defines “photographic interpretation” as a gesture that points towards what escapes representation. This practice reintroduces a distinct temporality and highlights the constitutive void of visual language, allowing the subject to engage with the visible through singular references, thereby dismantling the claim to universality inherent in the modern master's discourse. Employing Žižekian kynicism, this study proposes the photographic act as an intervention within the dominant cynical reason, transforming the image into a field of resistance against gadget-images. It concludes that the photographic act, by elevating the object to the dignity of the Thing (das Ding), operates as a form of resistance to mercantile instrumentalization, revealing the structural flaw that undermines the neoliberal fantasy of fullness
Descrição
Palavras-chave
Psicanálise , Imagem , Neoliberalismo , Política , Clínica , Psychoanalysis , Image , Neoliberalism , Politics , Clinic