O jornalismo religioso como dispositivo de poder e a construção discursiva da mulher na Folha Universal
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Data
2025-10-29
Autores
Rocha, Raquel Silva
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Editor
Universidade Federal do Espírito Santo
Resumo
The expansion of the evangelical presence in Brazil’s political and social debates and the central role of religious media in producing subjectivities and everyday practices lead to a contemporary problem: how does religious journalism, as a dispositif of power, constitute the neopentecostal woman through discourse in Folha Universal? Situated within the field of Communication and Territorialities, this dissertation seeks to understand how the performativities of neopentecostal women are constituted in the discourse of journalism produced by Folha Universal – official newspaper of the Igreja Universal do Reino de Deus (Iurd), published weekly and also available in a digital version on its eponymous website, covering a wide range of topics from an evangelistic perspective aligned with the institution’s doctrine. To achieve this goal, it aims to delineate the specificities of religious journalism amid the historical transformations in the relationship between media and neopentecostalism, to identify the elements that compose the figure of the neopentecostal woman in the analyzed articles, and to examine the articulations between religious and journalistic discourse in the production of meanings about gender and power. Based on Foucauldian Discourse Analysis, articulated with studies on communication, religion, and gender, the research analyzes the performativities of neopentecostal women as reiterated modes of enunciation and behavior. The analytical process makes it possible to understand that the journalism produced by Folha Universal organizes conduct, fabricates ways of being, and constitutes feminine performativities through discourse. By observing the newspaper’s enunciative strategies, the study highlights the mechanisms by which women are interpellated to govern themselves through a rationality that, under the sign of the sacred, reactivates forms of power and subjectivation characteristic of modernity. The discourse of Folha Universal constructs the woman as a project of the self, called to self-management and discipline in all spheres of life—emotional, marital, and professional. Marital relationships appear as a structuring axis, positioning the woman as the manager of family salvation. Thus, it is understood that Folha Universal, a publication of the Igreja Universal do Reino de Deus (Iurd), operates as a dispositif that defines modes of conduct and establishes regimes of truth about what it means to be a neopentecostal woman.
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Palavras-chave
Mídia neopentecostal , Jornalismo religioso , Análise do discurso