Uma perspectiva evolucionista acerca da relação entre consumo conspícuo, conservação conspícua e motivação por status.
Nenhuma Miniatura disponível
Data
2019-09-23
Autores
Bragança, Dilcineia Souza
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal do Espírito Santo
Resumo
There is consensus in the scientific community about the severity of the global ecological situation and the need for conservation of natural resources. There is also consensus on the importance of studies on human behavior, as humans are seen as the main responsible for both degradation and environmental conservation. In the present research we consider the importance of answering, from an evolutionary perspective, whether status motives can stimulate or promote sustainable consumption. Therefore, we present three studies. In the first one, we adapted the Conspicuous Consumption Orientation (CCO) scale to Brazilian Portuguese, described the orientation of college students to conspicuous consumption, status consumption and sustainable consumption and analyzed the relationships between these variables. In the second study, we investigated how college students perceive the status of people who buy sustainable products, and tested the effectiveness of stories as stimuli to activate status motives. In the third study we verified if the activation of status motives affects college students´ sustainable consumption behavior. The results indicated low orientation for conspicuous and status consumption and high orientation for sustainable consumption. There was an inverse correlation between all dimensions of sustainable consumption and status consumption, but only between some dimensions of sustainable consumption and conspicuous consumption. No differences in status were observed between people who buy sustainable products and people who buy conventional products. The choice for sustainable and unsustainable products was affected by the interaction between the type of product and the gender of the participant, and was not influenced by the activation of status motives or the price of products. We concluded that sustainable consumption orientation increases as status consumption decreases, but sustainable consumption orientation does not necessarily overlap with conspicuous consumption orientation. The absence of differences in studies 2 and 3 are discussed in relation to the methodology used. Finally, we consider the need to expand studies on the subject considering contextual and cultural biases and methodological limitations
Descrição
Palavras-chave
Motivação por status , Status consumption , Status motives , Evolutionary psychology , Conservação conspícua. , Consumo sustentável , Consumo conspícuo , Consumo por status , Motivação por status , Conspicuous consumption , Sustainable consumption , Conspicuous conservation