Diálogos do cotidiano nas redes sociais: a liquidez discursiva nos memes
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Data
2019-06-14
Autores
Leite, Rossana Martins Furtado
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Universidade Federal do Espírito Santo
Resumo
Daily dialogues, as well as laughter, are an important field to study according to the orientations found in several works of the Bakhtin Circle. In line with this direction, this work aims to investigate how everyday conversations, especially those that occur through memes, are organized into dialogized plurilingualism accentuated by social networks invoking laughter. In times of Liquid Modernity (BAUMAN, 2001) and ‘spectacularization’ (DEBORD, 1967), everyday discourses quickly fill various spaces, take various forms in media and social networks, and time and space seem not to intimidate them by reaching almost all places. As quickly as they arise, they also fade and make room for other discourses, in a hybrid and plurilingual dynamic, which I advocate calling ‘discursive liquidity’. I chose memes as actors in everyday social scenes, always remembering that there is relative stability of genres, as proposed by Bakhtin (2006). Humor is sine qua non for the event of memes; and carnivalization and parody are contemplated as characteristics of most of these discourses. An important point, too, is the question of how everyday ideologies act in everyday clashes to reflect, refract, and even implode formal ideology (VOLÓCHINOV, 2013, 2017; BAKHTIN, 2017a). Taking discourse as an event in a heteroscientific movement (BAKHTIN, 2006, 1998; GERALDI, 2012; VOLÓCHINOV, 2013), in my responsible act and without alibi in being, I make an incursion into Marxist philosophy of language under the Bakhtin Circle, so that it becomes the basis of my reflections. In a dialectical movement, I discuss Bakhtinian Circle theories while bringing examples that demonstrate what is being posed. Dialogism seems to be essential when we study the discourses, considered here in the event of singular intersubjective interactions. The dialogue with the Pecheutian French Discourse Analysis (PÊCHEUX, 1997, 2000, 2015) is also present, although modestly, in order to contribute to the idea of discourse as an event and the questions of ideology as the core of social practices. The methodological choice here is the qualitative/interpretative one with which I promote reflecting dialogically from data extracted from my corpus, the memes; and the textualization of the thesis is constructed by articulating theory and analysis. What I realized, except for the right proportions, is that social networks seem to allow an unofficial second life (BAKHTIN, 2013) to be lived in the contemporary ‘public square’, here considered social networks. Meme genre has very peculiar characteristics due to the variety of ways in which it can materialize from different projects of saying. In this research we could see how important everyday dialogues are for the organization of both the base and superstructure, since they are the foundations of society.
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Diálogos do cotidiano , Liquidez discursiva , Meme , Ideologia do cotidiano , Carnavalização , Daily dialogues , Discursive liquidity , Meme , Daily ideology , Carnavalization