Administração

URI Permanente desta comunidade

http://repositorio.ufes.br/handle/10/17333
Programa de Pós-Graduação em Administração

Centro: CCJE
Telefone: (27) 4009 7712
URL do programa: http://www.administracao.ufes.br/pos-graduacao/PPGAdm

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Navegando Administração por Autor "7º membro da banca"

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    Com que atributos você me define? : um estudo sobre a imagem organizacional de uma instituição de ensino pública na perspectiva do público interno
    (Universidade Federal do Espírito Santo, 2024-08-14) Costa, Juciéli Alves da; Co-orientador1; https://orcid.org/; http://lattes.cnpq.br/; Co-orientador2; https://orcid.org/; http://lattes.cnpq.br/; Setubal, Flávia Meneguelli Ribeiro ; https://orcid.org/; http://lattes.cnpq.br/; Orientador2; https://orcid.org/; http://lattes.cnpq.br/; https://orcid.org/; http://lattes.cnpq.br/; Vilela, Bruno de Almeida; https://orcid.org/; http://lattes.cnpq.br/; Souza, Flávia Mayer dos Santos; https://orcid.org/; http://lattes.cnpq.br/; 3º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 4º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 5º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 6º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 7º membro da banca; http://lattes.cnpq.br/
    This study aims to investigate the attributes that form the organizational image of Ifes, as perceived by the internal public of Ifes - Campus Serra, including students, faculty, and administrative staff. To support the research, the following topics were addressed: image management, identity, organizational image and reputation, as well as themes related to organizational communication, public communication, and internal public, relating how these topics influence the organizational image. Methodologically, the Image Configuration Method (ICM), proposed by Schuler and De Toni (2015), encompassing both qualitative and quantitative approaches, was applied. In the qualitative stage, data collection was carried out through structured interviews to identify the main attributes that form the organizational image of Ifes, from the perspective of students, faculty, and administrative staff. Data analysis in this phase was based on Bardin's content analysis (2016). The terms and variables extracted from this analysis were used to prepare the questionnaire for the next phase. In the quantitative phase, data collection was conducted through a questionnaire, which measured the degree of importance and satisfaction regarding the attributes identified in the previous stage. The results revealed that the organizational image of Ifes - Campus Serra is formed by 25 attributes, some of which are negative. The central image is composed of the attributes: Educational Excellence; Pleasant Environment; Pride; Developed Activities; Hostile Environment; Transformative Education; and Interpersonal Relationships. Regarding the dimensions of the image, it is influenced by rational and emotional attributes. In terms of importance, all attributes are considered very important by the three groups. In terms of satisfaction, students perceive reputation, pride, autonomy, professional and technical training, innovation, and technology as well-rated attributes. From the faculty's perspective, reputation, pride, and the activities carried out at the institution are well evaluated. For administrative staff, only the location is well evaluated
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    O discurso empreendedorístico e a governamentalidade neoliberal na mídia de negócios
    (Universidade Federal do Espírito Santo, 2024-07-23) Cordeiro, Geovani Felix; Co-orientador1; https://orcid.org/; http://lattes.cnpq.br/; Co-orientador2; https://orcid.org/; http://lattes.cnpq.br/; Orientador1; https://orcid.org/; http://lattes.cnpq.br/; Orientador2; https://orcid.org/; http://lattes.cnpq.br/; https://orcid.org/; http://lattes.cnpq.br/; 1º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 2º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 3º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 4º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 5º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 6º membro da banca; https://orcid.org/; http://lattes.cnpq.br/; 7º membro da banca; http://lattes.cnpq.br/
    Based on the understanding of entrepreneurship as a demand, which in the context of the Global South governmentalizes, based on neoliberalism, the various precarious forms of work and based on Michel Foucault's studies of bipolitics and the literature on entrepreneurship; this dissertation aims to understand how the discursive practices of business media promote entrepreneurial demand and act as part of the neoliberal government dispositif. To this end, qualitative documentary research was carried out, using foucauldian inspired discourse analysis as a method. The selection of discourses was based on an archive composed of articles published by the magazines Exame and Pequenas Empresas, Grandes Negócios between the years 2020 and 2023. The results highlighted discursive practices that aim to naturalize entrepreneurship and produce real effects, having been discursive strategies for guiding and subjectifying subjects as self-entrepreneurs were revealed. Based on the constructed framework and the research results, a reflection is drawn on the possibilities of resistance to entrepreneurial discourse from the academic field of Administration